Miss Whis – East side boys turned good; TBApparel is The Whistler Brand
It’s a tale as old as time… Two dapper young men, Adam Teolis and Brian Bower, from the streets of soggy Ontario, bound to their homeland through labour intensive restaurant management work, determined to make it big, no matter what. A fleeting taste of the good life, powder face shots, long and challenging runs, an après scene like no other, and the boys were hooked, line and sinker. They knew, they just knew that Whistler was the place for them. But instead of resting on their laurels, enjoying the fruits of Mother Nature, like many new ski and snowboard addicts will find themselves doing; these two intrepid boys from the East surged forward. A vision to bring style, comfort and steeze to the slopes had been clouding their minds for many years past and now was their opportunity to see their concept come to fruition. From the facial warming ‘flandana’ (flannel bandana) concept of 2011, to the present day Winter Season of 2012/2013, TBApparel started making its mark on the West coasts’, nay, North America’s premier ski resort, Whistler Blackcomb. Production for the debut catalogue came from all over the world and it was a huge success selling through Evolution in Whistler, online and person-to-person.
TBA is currently marketing aggressively, as to be expected from such vivacious and determined characters, through the upcoming World Ski and Snowboard Festival (WSSF) held annually in Whistler. Involvement in several events including the Olympus 72 Hour Filmmaker Showdown, Spring Fling at Tommy Africa’s, Evolution’s skateboard competition, The Inflatable’s Party with Outfunya at The Longhorn Saloon, and Fashion EXPOSED Swagger. Read more
